case study

Collaborating Center For Nursing website

A facelift for the World Health Organization (W.H.O) A Collaboration Center for nursing,

My role

Ux Strategy, Reasearch, UX/UI

The client

Israeli health organization

Team

Malam Team, studio pionet

Overall timeline

8 + weeks
Discovery & Research: 2+ weeks
Design & testing: 6 weeks

The Challenges

The WHO Collaboration Center's website suffered from a confusing and outdated user experience. Recognizing the need to boost site usage, they promptly understood the importance of investing in a modern and user-friendly interface to better connect with their audience.

Main questions i wanted to adress:

  • Which services do they offer?

  • what features are needed ?

  • who are the audiance ?

Overview

Role : Lead Designer

When : October 2022 - July 2023

Platform : B2B - SaaS Website and Mobile App

Responsibilities : UX Research, UI Audit, User Testing, Prototyping, Documentation

Key Deliverables :UX AuditUser FlowsWireframes & PrototypesStyle guide and tokenizationComponent LibraryDesign System Documentation

Main Goals

My Redesigns main goal was to increase conversion
and in order to achieve this i focused on such features as:

My Redesigns main goal was to increase conversion
and in order to achieve this i focused on such features as:

  • Website Responsive design

  • introducing the nursing division

  • downloadable assets: reports, videos, and articles…

  • The increase of visitors of the website

System pages

Mobile design

Research & insight

Research
Based on my Research i Integrated elements such as a shifting news segment, downloadable workshop PDFs, symposium clips, and internet classes. Guaranteed a comprehensive, universal design to accommodate the variety of requirements in the nursing community.

Research
Based on my Research i Integrated elements such as a shifting news segment, downloadable workshop PDFs, symposium clips, and internet classes. Guaranteed a comprehensive, universal design to accommodate the variety of requirements in the nursing community.

Insight
My Approach when Designing this website centered on a user-friendly platform. Emphasizing the Israeli nursing collaboration's global deeds, their downloadable seminars and research PDFs, conference videos, and online courses for nurses, When addressing the low traffic the client was concerned with i've focused on enhancing accessibility. and a User centric design played a pivotal role in fostering knowledge exchange among healthcare professionals.

Insight
My Approach when Designing this website centered on a user-friendly platform. Emphasizing the Israeli nursing collaboration's global deeds, their downloadable seminars and research PDFs, conference videos, and online courses for nurses, When addressing the low traffic the client was concerned with i've focused on enhancing accessibility. and a User centric design played a pivotal role in fostering knowledge exchange among healthcare professionals.

Sarah Thompson

Nurse

Sarah is 32yr old dedicated nurse and a mother of 3, on her free time she likes hiking and cooking.

Behaviors

Sarah is seeking a user-friendly website that allows her to access valuable information. news, reports, and webinars related to the global partnership of the World Health Organization. She values easy navigation, and credible content

Challenges

Time Constraints: Sarah has a busy schedule, so she needs a website that is user-friendly and allows her to quickly find the information she needs.

Technological Comfort: While comfortable with basic technology, Sarah may not be familiar with complex website navigation or advanced features.

Pain points

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Devices

Apple, Iphone 13

  • Networking like: Whatsapp and Messenger

  • Instagram and Twitter

Apple, Iphone 13

  • Networking like: Whatsapp and Messenger

  • Instagram and Twitter

Apple, ipad pro.

  • Planning schedule & meetings.

  • moodboard for presentations.

User journey

Wireframes

Style Guide

based on palate from the israeli health org website, and Clients instructions. the idea was to use the same colors but to differentiate them from the main site branding, color contrast analyser tool for accsesability design

Based on palate from the israeli health org website, and Clients instructions. the idea was to use the same colors but to differentiate them from the main site branding, color contrast Analyser tool for accessibility design

Reflection

Measure Success

In order to understand if my solution was right & applicable, I needed to see if there are ways to measure success. Here are the main ones:Reduction in over-tourism - If we could see some changes in the overload cause by the app, this would be a huge success.Vacation plan completion rate - If the users will complete the vacation according to the plan.In app purchases rate - The amount of users buying tickets, flights and reserve hotels via the app

outcome

outcome

The website brings value to its users, and therefore will also increase business. But not only that,

Final thoughts

My collaboration with the Israeli Health Organization has resulted in a revitalized website that not only aligns with the organization's prestigious designation but also serves as an effective platform for communication, resource-sharing, and community engagement within the nursing sector.

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