case study

Election Funds Management System

Redesign of the Election funds management system for the Israeli Ministry of Internal Affairs

My role

Ux Strategy, Reasearch, UX/UI

The client

Israeli health organization

Team

Malam Team, studio pionet

Overall timeline

8 + weeks
Discovery & Research: 2+ weeks
Design & testing: 6 weeks

The Challenges

I was tasked with redesigning the interface of the old Election Funds Management System, after reviewing the existing system i found these issues that needed
to be solved

The Election Funds Management System is a system that monitors and manages the electorial funds and donations

Main issues in the old design:

  • Flow that consisted of screens that led nowhere in the website

  • Outdated design

  • Lack of clarity and hierarchy within the ui design

  • Too many popup menus

Overview

Role : Lead Designer

When : October 2022 - July 2023

Platform : B2B - SaaS Website and Mobile App

Responsibilities : UX Research, UI Audit, User Testing, Prototyping, Documentation

Key Deliverables :UX AuditUser FlowsWireframes & PrototypesStyle guide and tokenizationComponent LibraryDesign System Documentation

Main Goals

Main goals after review of the project

Main goals after review of the project

Minimize Pop-ups: Reduce the use of pop-up dialogs and notifications, opting for more user-friendly ways to convey information or gather input.

Streamlined Forms: Simplifyed and consolidated the forms, eliminating unnecessary fields and reducing user input
time.

Consistency: Maintain a consistent design and interaction pattern throughout the system to reduce cognitive load and improve usability.

Simplified User Flow: i will Create a more intuitive and logical flow for users to perform tasks efficiently and with minimal effort.

Modern and Clean UI: a visually appealing and contemporary user interface that aligns with current design trends, enhancing user engagement and satisfaction.

Accessibility Improvements: Ensure that the redesigned system is accessible to all users, including those with disabilities, by adhering to web accessibility standards.

ata Transparency: Prioritize the presentation of financial data in a clear and understandable manner, making it accessible to both the public and auditors.

System pages

Mobile design

Research & insight

Research

Competitor Analysis: i analyzed similar systems in other countries or jurisdictions to identify best practices, innovative features, and modern design trends within the domain of political funding systems.

Heuristic Evaluation: performed a evaluation of the existing system to identify usability issues based on established usability principles, such as consistency, visibility, and error prevention.

Research

Competitor Analysis: i analyzed similar systems in other countries or jurisdictions to identify best practices, innovative features, and modern design trends within the domain of political funding systems.

Heuristic Evaluation: performed a evaluation of the existing system to identify usability issues based on established usability principles, such as consistency, visibility, and error prevention.

Insights

Complexity and Confusion: Users found the existing system to be overly complex and confusing. The numerous pop-ups, illogical flows, and excessive use of tables and forms contributed to a lack of clarity and a steep learning curve.

Outdated Design: The outdated user interface and lack of modern design elements were evident. Users expected a more visually appealing and user-friendly interface in line with contemporary web design standards.

Inefficient Workflow: Users reported a lack of a logical workflow, with actions and processes not following a clear sequence. This resulted in frustration and inefficiency in performing tasks related to political funding.

Accessibility Issues: The existing system had accessibility issues, making it difficult for users with disabilities to navigate and interact effectively.

Insights

Complexity and Confusion: Users found the existing system to be overly complex and confusing. The numerous pop-ups, illogical flows, and excessive use of tables and forms contributed to a lack of clarity and a steep learning curve.

Outdated Design: The outdated user interface and lack of modern design elements were evident. Users expected a more visually appealing and user-friendly interface in line with contemporary web design standards.

Inefficient Workflow: Users reported a lack of a logical workflow, with actions and processes not following a clear sequence. This resulted in frustration and inefficiency in performing tasks related to political funding.

Accessibility Issues: The existing system had accessibility issues, making it difficult for users with disabilities to navigate and interact effectively.

Amit Cohen

Digital Marketing Manager

Amit is a 34yr old dad based in tel aviv. he has worked for the goverment for a 7 years and is falimiliar with the old system

Behaviors

Staunch advocate for parties in Israeli politics. Technological Skillset: Intermediate, acquainted with prevalent digital resources. Personal Details: Marital Status: Wedded. Education: Obtained a Bachelor's Degree in the field of Political Science.

Challenges

  • Understanding complex regulations

  • Streamlining donation processes

  • Enhancing data security

  • Improving transparency

  • User-friendly interface design

  • Integration with existing systems

  • Training and support

Pain points

  • Access to donor lists and payment records

  • User-friendly interface for moderate tech users

  • Contribution management features

  • Privacy and security concerns

  • Understanding complex regulations

  • Streamlining donation processes

  • Enhancing data security

  • Improving transparency

  • User-friendly interface design

  • Integration with existing systems Training and support

Devices

Apple, Iphone 13

  • Networking like: Whatsapp and Messenger

  • Instagram and Twitter

Apple, Iphone 13

  • Networking like: Whatsapp and Messenger

  • Instagram and Twitter

Apple, ipad pro.

  • Planning schedule & meetings.

  • moodboard for presentations.

User journey

Wireframes

Style Guide

based on palate from the israeli health org website, and Clients instructions. the idea was to use the same colors but to differentiate them from the main site branding, color contrast analyser tool for accsesability design

based on palate i've recieved from the client, i've created the new website branding, color contrast analyser tool for accsesability design

Reflection

Measure Success

In order to understand if my solution was right & applicable, I needed to see if there are ways to measure success. Here are the main ones:Reduction in over-tourism - If we could see some changes in the overload cause by the app, this would be a huge success.Vacation plan completion rate - If the users will complete the vacation according to the plan.In app purchases rate - The amount of users buying tickets, flights and reserve hotels via the app

outcome

outcome

The website brings value to its users, and therefore will also increase business. But not only that,

Final thoughts

My collaboration with the Israeli internal affeirs office has resulted in a revitalized system that not only aligns with the organization's prestigious designation but also serves as an effective platform for communication, resource-sharing, and employees engagement.

Collaborating Center For Nursing website